Heinz & the Environment
From sustainable agriculture and energy-efficient manufacturing processes to eco-friendly packaging initiatives, we're proving that good business is compatible with environmental stewardship.
PET Heinz Tomato Ketchup bottle
Having spearheaded the Top Down bottle revolution, our Heinz Tomato Ketchup bottle enjoyed a re-design that engineered sustainability in with brand reinforcement.
Switching to crystal-clear PET plastic emphasises the naturally rich red Heinz tomatoes. This in addition to a weight saving of between 10% and 16% per bottle, depending on size. We have also reduced our carbon footprint by sourcing our bottles locally and not transporting them across Europe.
These changes save close to 340 tonnes of plastic each year and the switch to PET makes recycling easier.
Heinz Tomato Ketchup and Benfica do Ribatejo, Portugal - McDonald's Flagship Farms
McDonald's Flagship Farms initiative has been developed in co-operation with the Food Animal Initiative. Its purpose is to showcase good agricultural practices which are environmentally sound, economically valuable and ethically acceptable. Close collaboration enables sustainable production, while benefitting both the farmer and the producer by sharing and implementing good practice.
Working in partnership with Benfica do Ribatejo estate, we use best practice in water, agrochemical use, producer incomes and food safety when producing tomatoes which are made into Heinz Tomato Ketchup.
You'll find some of our successes outlined.
- Soil testing for nutrients is undertaken prior to the planting of tomatoes to ensure the correct level of crop protection products are applied
- Selection of the highest quality Heinz tomato seed varieties enables us to reduce the requirement for crop protection products.
- We use only 1/5th of allowed EU crop protection products and prohibit the use of those which don't meet Heinz's stringent criteria
- Over the last 10 years drip irrigation has reduced water usage by over 50%